Data shows that 69% of business leaders experienced an average of three crises, over five years

So what do you do to manage the aftermath of a crisis if it’s past the point of resolution?

A lengthy text post? Lame.

Well worded email? Soul-less.

An emotive explainer video looking at the problem and how you’re going to fix the problem? Bingo.

Learn how to sell on Instagram. Turn your viewers into customers with shoppable videos.

The impact of social media shopping is evident in Australia, where 28% of all internet users, approximately 5.3 million people, made purchases through social media in 2020.

Short-form videos receive 2.5 times higher engagement compared to long-form videos. Learn how corporate businesses can utilise the power of the TikTok video

OpenAi have just released their text to video generation model, Sora. However unlike the awkward, play-dough looking, easily detected ai video generation we’ve seen recently, Sora is producing some impressively realistic results.

Approximately 10,000 hours of video classified as "high-quality" were utilised to train the Sora AI model.

According to research, your employees aren’t engaged in employee training. This means your time and money is being wasted.

Here are 5 Tips to make employee training actually enjoyable and effective, with a little help from video content!

Do you know if your corporate messaging actually performs?

Research has shown that incorporating video content in workplace communications could yield a productivity recovery of $1,200 or more per employee annually for companies.

Learn these Tips for Hosting a Successful Virtual Event

93% of survey participants participated in one to five webinars or online events per month, with the remaining 7% attending even more

Unlike traditional in-person events, virtual experiences present unique challenges and opportunities. While in-person events often leverage unique destinations and networking promises, virtual events rely heavily on content. Here are CactusCan Media’s top tips on mastering your next virtual event.

Video will continue to be the golden child of marketing going into 2024. It's not a matter of whether your business should use video in campaigns but rather how to make a distinct impact. To avoid blending into the background, it's essential to set yourself apart.

Here are 6 Video Marketing Trends for 2024

The shift towards visual content has fuelled Instagram's ascent in the marketing and advertising space. Businesses recognise the potential of Instagram as a platform to showcase their products and services in a visually appealing manner.

An event video, is a carefully crafted audio-visual representation that captures the highlights, energy, and essence of an event. Whether it's a corporate conference, product launch, or a social gathering, event videos serve as a powerful tool to encapsulate the unique moments that define an occasion.

A real estate video is a dynamic and engaging visual representation of a property, designed to showcase its features, ambiance, and unique selling points. It goes beyond static images, offering potential buyers a virtual experience that allows them to envision themselves in the space. From capturing the grandeur of luxury homes to highlighting the cozy charm of smaller properties, a well-executed real estate video is a powerful asset in the arsenal of any real estate professional.

The importance of a well-crafted brand story cannot be overstated. A brand story goes beyond being a mere narrative; it is the cornerstone of effective communication, encapsulating the very essence, values, and journey of a business. This pivotal element not only shapes a brand's identity but also acts as a powerful tool to connect with the audience on a profound level.

There's no denying that video marketing has unmistakably claimed the throne in the world of marketing. Take advantage of this by carefully constructing a strategic plan, pinpointing your target audience, and crafting captivating narratives.

Businesses in Sydney and around the world are constantly seeking effective strategies to engage their target audiences. One intriguing solution that has garnered attention is the utilisation of creative media agencies. These agencies specialise in leveraging the power of creative marketing to help businesses create compelling visual content.

Corporate videos have emerged as a powerful tool for businesses to convey their messages, engage their target audience, and ultimately achieve their goals. A well-scripted corporate video can be the key to delivering your message effectively and leaving a lasting impact.

So how do you script a corporate video?

With the demand for video content at an all-time high, choosing the right video production agency has never been more critical. Today, we'll guide you through the process of finding the best video production company to meet your needs.

In today's fast-paced and digitalised world, capturing and retaining your audience's attention has become an ever-evolving challenge. As businesses and brands vie for consumers' limited attention spans, one powerful tool has emerged as a game-changer in the realm of marketing – visual storytelling. 

I want to share some insights on how to create social media videos that capture attention and go viral. We’ve all seen those videos with millions of views, and you might be wondering, “I want that!” Well, let’s dive in and discover the secrets together.