WE’RE NOT JUST ANY

Sydney Corporate video Company.

Our ethos to creating the best corporate videos is a clear, concise message packaged in a visually stunning video with an authentic voice.

OUR Work

We’re trusted by leading Australian businesses.

Australia’s Global Builder

Corporate Video & Internal comms Partner for 5+ Years

Good Design Award

Agency product videos & social media content

10B+ Annual Revenue

Event Media Client & Training video content partner

Why us?

Every piece of content deserves to be shareable, bold and innovative in some way. Instead of boring videos from a typical video provider shot in a conference room that sends people to sleep…

We honour our client’s brand identity and history, whilst sharing a new and fresh perspective through video that feels fun, emotional, powerful, and most importantly - corporate video that delivers results.

Our advice: when you reach out to a video production company about a corporate video project, don’t just ask, “How much to film this?” Instead, also ask:

1. “How would you film this? I’d like to see a creative brief.”

2. “How will you keep viewers engaged until the very end?”

3. Always Start with WHY - ie “We are seeking to <desired business outcome>.”

OUR PROCESS

  • A video without strategy is useless. That’s why at Cactus we provide a Juicy Strategy built on thousands of hours of market research. We specialise in devising a tailored video strategy for you and your business, designed to resonate with your audience, exceed your goals, and create your video brand identity.

  • When did other video production companies start being ok with mediocre, cringe-worthy content that no one wants to watch?

    At CactusCan, we take a different approach. We believe in collaborating closely with our clients to create engaging video concepts that truly resonate with their audience. Our experienced team works one-on-one with clients to develop storyboards and provide inspiration for the project, ensuring that you know exactly what your video will look like before we start shooting.

  • Now the exciting part begins! During production, we bring all our creative ideas and choices to life. We meticulously capture every shot with careful planning to realise your vision. At the same time, we're not afraid to take risks and think outside the box to make your video project truly stand out. After all, sometimes those creative risks can have the greatest outcomes!

  • When we say we have Sharp Execution, we mean it. Our expert team of video editors meticulously compile and transform raw footage into engaging video content. Your project undergoes careful cutting, sound design, colour correction, and integration of visual effects and animation. This stage completely transforms an ordinary video into an engaging video piece, crafted to Australian industry standards for exceptional quality.

  • Every project is different. Some clients may already have a clear marketing plan and a well-planned channel distribution strategy. Whereas others may require expert guidance to achieve their goals.

    At CactusCan, we offer a range of services to run complete video marketing campaigns, including comprehensive social media video campaigns. Our services include caption creation, collating trending audio, and timing videos to suit the social media algorithm.

LET’S COLLABORATE.

Reach out for an estimate or simply get in touch to start a conversation about your next project.

  • A corporate video is made by a corporate video company for both internal and external communication. This video content can be used to promote products or services, share the company's values and mission, train employees, highlight achievements, or provide insights into the company's history and operations. Video communication is great for branding, marketing, training, and communication. Depending on your target audience and what the video aims to achieve, at CactusCan Media, we can utilise a variety of corporate video styles to best communicate your message.

  • Creating a good corporate video involves several key steps. First, define the purpose and goal of the video, whether it's for promotion, training, or communication. Identify your target audience to tailor the content accordingly. Plan a script that shares the message clearly, keeping it concise and engaging. With the help of a corporate video company like CactusCan Media, choose appropriate visuals, such as footage, graphics, or animations, to complement the narrative. Ensure high-quality audio and video capture during filming. Edit the footage to create a polished final product. Finally, distribute the video content through relevant channels to effectively reach your intended audience.

  • Writing a corporate video brief involves clear and concise communication of your expectations and objectives. Start by outlining the purpose and goals of the video, specifying whether it's for promotion, training, or internal communication. Define your target audience and the key message you want to convey. Provide background information about your company, its values, and unique selling points. Clearly state any specific visual elements, tone, or style preferences. Detail the logistics, including the expected duration, deadlines, and any existing branding guidelines. Lastly, communicate your budget and any other relevant constraints with your chosen video company.

  • The purpose of corporate messaging is to effectively communicate the mission, values, objectives, and identity of a company to its various stakeholders. Through corporate messaging, organisations can establish a clear and consistent voice that resonates with employees, customers, investors, and the public. It serves to shape perceptions, build trust, and foster positive relationships with stakeholders.

  • A Business Update or Company Update video is a great way for businesses to communicate recent developments, achievements, or changes within the company with stakeholders. These videos provide updates on various aspects such as financial performance, new product launches, organisational restructuring, changes in leadership, or upcoming events.

    Corporate Update video content aims to keep employees, investors, clients, and other stakeholders informed and engaged with the company's progress and direction.

  • Corporate Internal Communication videos are designed to share important messages, updates, policies, or announcements from management or leadership to the internal workforce.

    Types of content shared include sharing company news, promoting organisational culture, highlighting achievements, providing training or educational content, or fostering employee engagement and morale.

    Internal Communication Videos are essential in keeping employees informed, connected, and aligned with the goals and objectives of the organisation.

  • A brand story video showcases the human aspect of a business. It provides an opportunity for companies to communicate their identity, purpose, and values.

    By showcasing the journey, obstacles, and successes in the company's history, businesses can create an authentic relationship with their audience.

    These videos are not just about promoting products or services but rather about highlighting the people, motivations, and ethos behind the brand.

  • At CactusCan Media, we create corporate video content in several key steps. Start by defining the purpose and goal of the video, whether it's to promote products, communicate values, or train employees. Next, we tailor the script and message to target the chosen audience, to ensure the content is both informative and engaging. We then film the video content, including interviews, location shots, educational materials and more. Throughout this process, we ensure the video aligns with the overall branding and messaging of your company.

  • A Corporate Training Video is used to deliver educational content and facilitate training sessions for employees.

    These videos are specifically tailored to address various training needs within the organisation, such as onboarding new hires, teaching specific job skills, compliance training, safety protocols, customer service techniques, or software tutorials.

    Corporate training video content is designed to streamline the training process, ensuring consistency in information delivery and allowing employees to access training materials at their convenience. These videos contribute to enhancing employee knowledge, skills, and overall performance.

  • A Corporate Promotional Video is used by companies to promote and showcase their products, services, or brand identity.

    This promotional video content aims to highlight key features, benefits, and unique selling points of the company's offerings.

    Corporate Promotional Videos are essential in building brand awareness, communicating value propositions, and driving interest and conversions for your company's products or services.

  • A Corporate Social Responsibility (CSR) Video is used by businesses to share their initiatives and efforts in contributing to social, environmental, or community causes.

    These videos provide the opportunity to highlight your company's commitment to ethical and sustainable practices, philanthropy, and positive contributions to society.

    The goal is to transparently communicate your organisation's dedication to making a positive difference beyond profit-making, demonstrating your commitment to social and environmental responsibility.

  • A Corporate Company Culture Video is used to showcase your company’s workplace vibe, values, and overall atmosphere.

    This company culture video content gives viewers an understanding of your company's culture, highlighting things like teamwork, creativity, diversity, and employee engagement.

    Corporate Company Culture Videos are key for attracting talent, boosting employee morale, and sharing the company's values with both internal and external audiences.

  • A Corporate Recruitment Video is used by companies to attract potential candidates and showcase their organisation as an employer of choice. This recruitment video content provides insights into the company culture, work environment, values, and career opportunities.

    Corporate Recruitment Videos typically feature current employees discussing their experiences, highlights of company events, testimonials from management, and details about the recruitment process.

  • A Corporate Social Media Video is used across various social media channels such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.

    Social Media videos for corporates can serve multiple purposes, including promoting products or services, sharing company news and updates, showcasing behind-the-scenes footage, conducting interviews with key personnel, running contests or giveaways, or providing educational content.

    Maintaining a presence on social media allows your business to drive engagement, brand awareness, and customer interaction.