Sydney’s Corporate
Video Company
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Styles of Corporate Videos
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A Business Update or Company Update video is a great way for businesses to communicate recent developments, achievements, or changes within the company with stakeholders. These videos provide updates on various aspects such as financial performance, new product launches, organisational restructuring, changes in leadership, or upcoming events.
Corporate Update video content aims to keep employees, investors, clients, and other stakeholders informed and engaged with the company's progress and direction.
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A brand story video showcases the human aspect of a business. It provides an opportunity for companies to communicate their identity, purpose, and values.
By showcasing the journey, obstacles, and successes in the company's history, businesses can create an authentic bond with their audience.
These videos are not just about promoting products or services but rather about highlighting the people, motivations, and ethos behind the brand.
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Corporate Internal Communication videos are designed to share important messages, updates, policies, or announcements from management or leadership to the internal workforce.
Types of content shared include sharing company news, promoting organisational culture, highlighting achievements, providing training or educational content, or fostering employee engagement and morale.
Internal Communication Videos are essential in keeping employees informed, connected, and aligned with the goals and objectives of the organisation.
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A Corporate Training Video is used to deliver educational content and facilitate training sessions for employees.
These videos are specifically tailored to address various training needs within the organisation, such as onboarding new hires, teaching specific job skills, compliance training, safety protocols, customer service techniques, or software tutorials.
Corporate training video content is designed to streamline the training process, ensuring consistency in information delivery and allowing employees to access training materials at their convenience. These videos contribute to enhancing employee knowledge, skills, and overall performance.
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A Corporate Social Responsibility (CSR) Video is used by businesses to share their initiatives and efforts in contributing to social, environmental, or community causes.
These videos provide the opportunity to highlight your company's commitment to ethical and sustainable practices, philanthropy, and positive contributions to society.
The goal is to transparently communicate your organisation's dedication to making a positive difference beyond profit-making, demonstrating your commitment to social and environmental responsibility.
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A Corporate Promotional Video is used by companies to promote and showcase their products, services, or brand identity.
This promotional video content aims to highlight key features, benefits, and unique selling points of the company's offerings.
Corporate Promotional Videos are essential in building brand awareness, communicating value propositions, and driving interest and conversions for your company's products or services.
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A Corporate Company Culture Video is used to showcase your company’s workplace vibe, values, and overall atmosphere.
This company culture video content gives viewers an understanding of your company's culture, highlighting things like teamwork, creativity, diversity, and employee engagement.
Corporate Company Culture Videos are key for attracting talent, boosting employee morale, and sharing the company's values with both internal and external audiences.
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A Corporate Recruitment Video is used by companies to attract potential candidates and showcase their organisation as an employer of choice. This recruitment video content provides insights into the company culture, work environment, values, and career opportunities.
Corporate Recruitment Videos typically feature current employees discussing their experiences, highlights of company events, testimonials from management, and details about the recruitment process.
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A Corporate Social Media Video is used across various social media channels such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
Social Media videos for corporates can serve multiple purposes, including promoting products or services, sharing company news and updates, showcasing behind-the-scenes footage, conducting interviews with key personnel, running contests or giveaways, or providing educational content.
Maintaining a presence on social media allows your business to drive engagement, brand awareness, and customer interaction.
What is a Corporate Video?
A corporate video is made by a corporate video company for both internal and external communication. This video content can be used to promote products or services, share the company's values and mission, train employees, highlight achievements, or provide insights into the company's history and operations. Video communication is great for branding, marketing, training, and communication. Depending on your target audience and what the video aims to achieve, at CactusCan Media, we can utilise a variety of corporate video styles to best communicate your message.
How do you make Corporate Video content?
At CactusCan Media, we create corporate video content in several key steps. Start by defining the purpose and goal of the video, whether it's to promote products, communicate values, or train employees. Next, we tailor the script and message to target the chosen audience, to ensure the content is both informative and engaging. We then film the video content, including interviews, location shots, educational materials and more. Throughout this process, we ensure the video aligns with the overall branding and messaging of your company.
CONTACT US
hello@cactuscan.com
(02) 7255 5155
SYDNEY | NEWCASTLE | CANBERRA | AUSTRALIA
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Creating a good corporate video involves several key steps. First, define the purpose and goal of the video, whether it's for promotion, training, or communication. Identify your target audience to tailor the content accordingly. Plan a script that shares the message clearly, keeping it concise and engaging. With the help of a corporate video company like CactusCan Media, choose appropriate visuals, such as footage, graphics, or animations, to complement the narrative. Ensure high-quality audio and video capture during filming. Edit the footage to create a polished final product. Finally, distribute the video content through relevant channels to effectively reach your intended audience.
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Writing a corporate video brief involves clear and concise communication of your expectations and objectives. Start by outlining the purpose and goals of the video, specifying whether it's for promotion, training, or internal communication. Define your target audience and the key message you want to convey. Provide background information about your company, its values, and unique selling points. Clearly state any specific visual elements, tone, or style preferences. Detail the logistics, including the expected duration, deadlines, and any existing branding guidelines. Lastly, communicate your budget and any other relevant constraints with your chosen video company.
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The purpose of corporate messaging is to effectively communicate the mission, values, objectives, and identity of a company to its various stakeholders. Through corporate messaging, organisations can establish a clear and consistent voice that resonates with employees, customers, investors, and the public. It serves to shape perceptions, build trust, and foster positive relationships with stakeholders.