WE’RE NOT JUST ANY
Sydney Brand video Company.
Your brand deserves a video that is distinctive, engaging and captivating for your audience. At CactusCan, we pair creativity with authenticity to create a video that’s uniquely yours.
OUR Work
We’re trusted by leading Australian businesses.
Australia’s Global Builder
Corporate Video & Internal comms Partner for 5+ Years
Good Design Award
Agency product videos & social media content
10B+ Annual Revenue
Event Media Client & Training video content partner
Why us?
Every video is an opportunity to do something new and different. Your brand is unique, so don’t settle for generic, off-the-shelf video production.
We honour our clients’ unique brand identity, bringing a fresh and creative perspective through video that are fun, emotional, powerful, and most importantly, drive results.
Our advice: when you reach out to a video production company about a corporate video project, don’t just ask, “How much to film this?” Instead, also ask:
1. “How would you film this? I’d like to see a creative brief.”
2. “How will you keep viewers engaged until the very end?”
3. Always Start with WHY - ie “We are seeking to <desired business outcome>.”
OUR PROCESS
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A video without strategy is useless. That’s why at Cactus we provide a Juicy Strategy built on thousands of hours of market research. We specialise in devising a tailored video strategy for you and your business, designed to resonate with your audience, exceed your goals, and create your video brand identity.
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When did other video production companies start being ok with mediocre, cringe-worthy content that no one wants to watch?
At CactusCan, we take a different approach. We believe in collaborating closely with our clients to create engaging video concepts that truly resonate with their audience. Our experienced team works one-on-one with clients to develop storyboards and provide inspiration for the project, ensuring that you know exactly what your video will look like before we start shooting.
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Now the exciting part begins! During production, we bring all our creative ideas and choices to life. We meticulously capture every shot with careful planning to realise your vision. At the same time, we're not afraid to take risks and think outside the box to make your video project truly stand out. After all, sometimes those creative risks can have the greatest outcomes!
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When we say we have Sharp Execution, we mean it. Our expert team of video editors meticulously compile and transform raw footage into engaging video content. Your project undergoes careful cutting, sound design, colour correction, and integration of visual effects and animation. This stage completely transforms an ordinary video into an engaging video piece, crafted to Australian industry standards for exceptional quality.
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Every project is different. Some clients may already have a clear marketing plan and a well-planned channel distribution strategy. Whereas others may require expert guidance to achieve their goals.
At CactusCan, we offer a range of services to run complete video marketing campaigns, including comprehensive social media video campaigns. Our services include caption creation, collating trending audio, and timing videos to suit the social media algorithm.
LET’S COLLABORATE.
Reach out for an estimate or simply get in touch to start a conversation about your next project.
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A brand video is a great way to market and draw attention to your brand. It could include a brand campaign aimed at raising awareness of your brand's products or services, or it could showcase the lifestyle your brand fosters for its customers. Brand videos are effective in both attracting new customers and retaining existing ones.
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To make a good brand video, it's essential to start by understanding your business's target audience. Understand their demographics, interests, and needs, and how your product or service addresses them. Next, define your brand identity, including your values, unique selling points, and what sets you apart in the market. Stay informed about current video trends by analysing your competition and exploring other industries for inspiration while maintaining innovation.
At CactusCan Media, we specialise in the marketing strategy behind brand videos and video content in Sydney. If you prefer expert assistance, reach out to us. We handle all aspects of strategy and video production!
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Branding video content is crucial because consumers don't just purchase products; they invest in a brand's lifestyle. This explains why $60 water bottles can outsell identical $10 ones. Your brand defines your business, making it essential to stand out. Brand video content lets businesses showcase their customers living their ideal lifestyles, while also setting themselves apart from competitors. Video content optimises this distinction.
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Generating brand video ideas doesn't have to feel overwhelming. At CactusCan Media, we utilise our deep understanding of your brand's identity and your target audience. By tapping into what's trending among your audience, we gain insights into what resonates with them. However, we don't just mimic these trends; instead, we use them to inspire and elevate your brand's message. Moreover, we delve into the lifestyle your brand promotes. By capturing the essence of this lifestyle, we breathe life into your brand, showcasing it in the most appealing and authentic way possible.
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Social media video content is essential for nearly every business’s marketing strategy. By presenting your product or service in action, set within interesting environments, these videos offer a glimpse into the lifestyle and identity your customers can embrace through their purchases.
Using short-form video formats like Instagram Reels or TikToks, brands can effectively build understanding and trust among their audience.
These videos offer a direct and engaging way to showcase product features, benefits, and applications, fostering deeper connections with consumers online.
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Advertisement videos intended for TV, websites, and social media platforms represent another form of brand video.
Larger-scale advertisement campaigns can yield immediate benefits for businesses. These benefits may include improved trade, increased brand recognition and increased brand engagement.
These campaigns can often legitimise your brand, signalling to potential customers that your business is established and reputable, and capable of producing impressive commercial video content.
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With an average time spent on a website of just 53 seconds, having an engaging website video is essential.
It's all about the numbers – you want your customers to click on your site, grasp your brand quickly, and be motivated to make a purchase.
Our website hero videos efficiently communicate who your brand is, what customers are seeking, and how they can obtain it, ensuring a quick and engaging introduction to your brand.
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At CactusCan Media, we offer personalised support from one of our creative producers or directors. Our marketing experts delve into your brand's marketing objectives and identify any gaps in your strategy to provide tailored advice on the most effective approach to achieving your goals. We carefully consider and select the most suitable video style tailored to your company's objectives and target audience.