A brand story is a video that reveals the human side of a business. Styles of brand video include Brand Founder’s Story, Brand Origin Story, Brand Mission Story and Brand Values Story. Brand Story videos allow companies to share their identity, purpose, and values. By sharing the journey, challenges, and triumphs in the company's history, businesses can create a genuine connection with their audience. It goes beyond sharing products or services; instead, brand narrative videos focus on the people, motivations, and ethos behind the brand.

At CactusCan, we believe that a successful brand story video starts with a strong identity, purpose, and values. Whether that be for a Brand Founder’s Story, a Brand Origin Story or a Brand Mission Story. We work closely with you to understand your business’ key milestones, challenges, and successes that have shaped your company's journey. Once we have a clear understanding of your brand's essence, we create a powerful message that resonates with your audience. Our team then edits together video content that showcases the authentic voice and personality of your brand, creating a compelling and engaging experience for your viewers.

A corporate video is made by a corporate video company for both internal and external communication. Styles of corporate videos include Corporate Update videos, Corporate Internal Communication Videos, Corporate Brand Story Videos, Corporate Training Videos, Corporate Promotional Video Content, Corporate Social Responsibility Videos, Corporate Company Culture Videos, Corporate Recruitment Video Content and Corporate Social Media Video Content. This video content can be used to promote products or services, share the company's values and mission, train employees, highlight achievements, or provide insights into the company's history and operations. Video communication is great for branding, marketing, training, and communication. Depending on your target audience and what the video aims to achieve, at CactusCan, we can utilise a variety of corporate video styles to best communicate your message.

At CactusCan, we create corporate video content in several key steps. Start by defining the purpose and goal of the video, whether it's to promote products, communicate values, or train employees. Next, we tailor the script and message to target the chosen audience, to ensure the video content is both informative and engaging. We then film the video content, including interviews, location shots, educational materials and more. Throughout this process, we ensure the video aligns with the overall branding and messaging of your company.

Social media videos are specifically designed for social media platforms such as TikTok or Instagram Reels, where trends and user preferences drive engagement. Styles of social media videos include promo videos, lifestyle video content, behind-the-scenes (BTS) content, product demo videos and announcement videos. This social content is crafted to align with the short attention spans and fast-paced nature of social media users.

They're concise, direct, and highly engaging, aiming to capture viewers' interest within the first few seconds. Failing to do so can limit the video content's reach and result in low view counts. Therefore, it's essential to create content that grabs attention quickly and resonates with the platform's audience to encourage sharing and wider visibility.

At CactusCan, we prioritise personalised support by connecting you with one of our creative producers or directors. Our approach involves delving into a deep understanding of you and your brand, along with your video content marketing objectives and identifying any existing gaps in your strategy. Using this information, our marketing strategists create video content that resonates with your business, aligns with your customer’s preferences, and is optimised for social media algorithms.

This tailored approach ensures that the videos we create not only meet your goals but also appeal to your target audience and perform well on social media platforms.

A Case Study Video shows a real-life example or scenario where a product, service, or solution provided by a company successfully addressed a specific problem or challenge faced by a client or customer. Styles of case study videos include case study narrative videos, customer testimonial videos and customer review videos. Case Study video content typically features interviews with the client or customer discussing their initial problem, the solution provided by the company, and the positive outcomes or results achieved as a result of implementing the solution.

To create Case Study video content, start by selecting a relevant client success story that highlights the effectiveness of your product or service. Conduct interviews with the client to gather authentic testimonials and insights about their experience, focusing on the problem they faced, the solution provided by your company, and the positive outcomes achieved. Gather supporting visuals, data, and before-and-after comparisons to illustrate the impact of your solution.