Learn about video production from the experts.

At CactusCan Media - our vision is to be at the forefront of the Sydney video production industry. One of the ways we do that is by experimenting, learning, and sharing those learnings with the public.

“Corporate Sustainability”: Just a buzzword or necessary for survival?
Learning CactusCan Media Learning CactusCan Media

“Corporate Sustainability”: Just a buzzword or necessary for survival?

We know operating “business as usual” is not sustainable. Customers and investors are demanding more from big businesses when it comes to environmental and social sustainability. Share all the positive movements your company is making through Corporate Sustainability Video Production. Through video, your business can showcase your sustainability efforts, inspire others to take action, and ultimately drive positive change for the planet and future generations.

Read More
💩 Just Hit the Fan: How Explainer Videos May Be the Answer to Crisis Communication
Learning CactusCan Media Learning CactusCan Media

💩 Just Hit the Fan: How Explainer Videos May Be the Answer to Crisis Communication

Data shows that 69% of business leaders experienced an average of three crises, over five years

So what do you do to manage the aftermath of a crisis if it’s past the point of resolution?

A lengthy text post? Lame.

Well worded email? Soul-less.

An emotive explainer video looking at the problem and how you’re going to fix the problem? Bingo.

Read More
How to sell on Instagram
Learning CactusCan Media Learning CactusCan Media

How to sell on Instagram

Learn how to sell on Instagram. Turn your viewers into customers with shoppable videos.

The impact of social media shopping is evident in Australia, where 28% of all internet users, approximately 5.3 million people, made purchases through social media in 2020.

Read More
ChatGPT for Video: What is Sora AI?
Learning CactusCan Media Learning CactusCan Media

ChatGPT for Video: What is Sora AI?

OpenAi have just released their text to video generation model, Sora. However unlike the awkward, play-dough looking, easily detected ai video generation we’ve seen recently, Sora is producing some impressively realistic results.

Approximately 10,000 hours of video classified as "high-quality" were utilised to train the Sora AI model.

Read More
Why your corporate messaging is failing
Learning CactusCan Media Learning CactusCan Media

Why your corporate messaging is failing

Do you know if your corporate messaging actually performs?

Research has shown that incorporating video content in workplace communications could yield a productivity recovery of $1,200 or more per employee annually for companies.

Read More
Mastering Virtual Events: A Comprehensive Guide
Learning CactusCan Media Learning CactusCan Media

Mastering Virtual Events: A Comprehensive Guide

Unlike traditional in-person events, virtual experiences present unique challenges and opportunities. While in-person events often leverage unique destinations and networking promises, virtual events rely heavily on content. Here are CactusCan Media’s top tips on mastering your next virtual event.

Read More
Video Marketing Trends for 2024
Learning CactusCan Media Learning CactusCan Media

Video Marketing Trends for 2024

Video will continue to be the golden child of marketing going into 2024. It's not a matter of whether your business should use video in campaigns but rather how to make a distinct impact. To avoid blending into the background, it's essential to set yourself apart.

Here are 6 Video Marketing Trends for 2024

Read More