Struggling to capture your audience's attention in the first few seconds? The three-second rule is crucial in video marketing, especially on platforms like Instagram and TikTok. Here’s how 3 tips to grab your viewer’s attention

Struggling to choose between live and pre-recorded videos for your video marketing in Sydney? Both formats offer distinct advantages. But what one works best?

Not everyone can attend your corporate event, but that doesn’t mean they have to miss out. Here’s 5 benefits of corporate event video

Whether animated or live-action, these explainer videos break down information in a way that's easy to understand and remember. But what makes them so powerful?

Once the event wraps up, what’s left? This is where a corporate event video comes in. But is it truly necessary?

Studies show that viewers retain 95% of a message when watching it in a video compared to only 10% when reading it via text. This makes explainer videos an incredibly powerful tool for businesses.

Creating a storyboard might seem like an extra step, but it’s one that can save you time, money, and headaches down the line. Here’s how to do it

If you’re not used to teleprompters, you might find yourself sounding robotic or unnatural on camera. The good news? With the right approach, you can use a teleprompter while sounding just like yourself.

Here’s how corporate video can boost your conversions and improve your customer relationships.

Websites with video content are 53 times more likely to rank on the first page of Google’s search results. Here’s why you should care about SEO video marketing

Choosing the right production agency in Sydney is a crucial step in creating video content that effectively represents your brand. By clearly defining your goals, ensuring compatibility, reviewing work samples, assessing technical capabilities, and fostering creativity, you can find a partner who will bring your vision to life.

B2B video marketing is a highly effective strategy for engaging business audiences, offering depth, credibility, and dynamic storytelling to guide decision-makers through complex sales cycles.

Sydney production companies aid businesses during production. At CactusCan Media, we support clients from concept to completion, even without a clear idea. By understanding your brand, we create engaging video projects that resonate with you and your audience.

Your brand story is more than just a narrative; it’s a powerful tool for connecting with your audience and differentiating your business. Here's your step-by-step guide

When you think of quality video content, your mind might jump to images of sleek, professional, and expensive productions. However, quality transcends mere aesthetics. Here’s how to create quality content in a few steps.

In 2024, does your business really need social media? Or are traditional marketing techniques more effective?

AI is taking over the world and it will steal our jobs. We’ve all heard it! And it’s true that artificial intelligence, automation and digitalisation is on the rise. There’s no doubt this will have an influence on all industries and roles in some way or another. So how can you ensure you and your workplace are ready for this change?

We are CactusCan, and we help you plan and produce motion content for your brand that is distinctive, influential, and unforgettable. We are not interested in uninspired video content. Our mission is to create content that reinvents your business, leaving viewers engaged and wanting more.

If you have a brand or business in 2024, you need to automate your video marketing. Here is everything you need to know to save you time, reduce errors, and ensure consistency across your messaging.

Every thought about running your own video production but unsure where to start? Follow these simple steps to create video content just like one of Sydney’s best video production companies