Everything You Need to Know About Explainer Videos in 2025
What Are Explainer Videos?
Explainer videos are short, engaging videos designed to simplify complex ideas, products, or services in a clear and compelling way. Whether animated or live-action, these videos typically last around 90 seconds and leverage visuals, storytelling, and narration to capture an audience's attention and deliver information efficiently.
These videos serve multiple purposes, from introducing a new product to explaining how a service works or educating an audience about a particular concept. They can be used across websites, social media, presentations, and even email campaigns to boost engagement and retention.
CactusCan Media’s Explainer Vdeo for Lendlease Workplace App
Why Are Explainer Videos So Effective?
One of the primary reasons explainer videos continue to dominate marketing strategies is their ability to enhance information retention. Studies show that viewers retain 95% of a message when watching it in a video compared to only 10% when reading it via text*. This makes explainer videos an incredibly powerful tool for businesses looking to communicate their message effectively.
Additionally, explainer videos simplify complex ideas. Instead of bombarding potential customers with dense text or lengthy descriptions, videos use a combination of visuals and audio to break down complicated concepts into digestible pieces of information. This is especially useful for technical products, innovative services, or new technologies that need clear explanations to win over customers.
Businesses looking for a production agency in Sydney can benefit greatly from professional explainer video services. High-quality production ensures that visuals, voiceovers, and scripts work together seamlessly to engage and educate viewers.
Are Explainer Videos Still Relevant in 2025?
Absolutely. Explainer videos are more relevant than ever, and their importance is only increasing. In 2025, video content remains a top marketing tool, with businesses leveraging video to boost engagement, increase conversion rates, and improve SEO rankings.
Given the continued rise of video-first platforms like TikTok, YouTube, and Instagram Reels, consumers expect video content when researching products or services. Companies that fail to integrate video into their marketing strategies risk falling behind competitors who use explainer videos to attract and retain customers.
Furthermore, search engines prioritise video content, meaning having explainer videos on your website can improve search engine rankings and drive organic traffic. Partnering with a production agency in Sydney ensures your explainer videos are optimised for both engagement and search visibility, maximising their impact.
Video first platforms, like Instagram and Tiktok are more popular than ever
How to Create an Effective Explainer Video
Define Your Message
Start with a clear understanding of what you want to communicate. Whether you're showcasing a product, explaining a service, or answering common customer questions, your video should have a singular focus.
Write an Engaging Script
The script is the backbone of your explainer video. It should be conversational, concise, and designed for easy understanding. Avoid overly technical jargon and aim for a friendly, engaging tone.
Choose the Right Format
Decide whether an animated or live-action video best suits your message. Animation works well for abstract concepts, while live-action adds authenticity and a human touch.
Work with Professionals
While DIY explainer videos are an option, working with a production agency in Sydney ensures a polished, high-quality final product that reflects your brand professionally.
Optimise for Different Platforms
Ensure your video is formatted correctly for multiple platforms, including websites, social media, and presentations. Different platforms may require different video lengths and aspect ratios.
Include a Strong Call-to-Action
Your explainer video should guide viewers to take the next step, whether that’s visiting your website, signing up for a demo, or making a purchase.
Conclusion
Explainer videos continue to be a cornerstone of effective digital marketing strategies in 2025. Their ability to communicate messages clearly, engage audiences, and boost conversions makes them an invaluable tool for businesses of all sizes.
If you're looking to create an impactful explainer video, consider partnering with a production agency in Sydney to ensure top-tier production quality and maximum effectiveness. With the right strategy and execution, explainer videos can help your business stand out, educate your audience, and drive meaningful results.
If you prefer the guidance of a video expert, reach out to CactusCan Sydney. As a video production company with a dedication to creating the best video content in Sydney, let’s collaborate to bring your mission to life.
*https://concentrek.io/article/video-is-imperative-to-your-marketing-mix#:~:text=90%20percent%20of%20viewers%20say,it%20via%20text%20(G2Crowd)
CactusCan Media is one of Sydney's best video production companies. Our team of Sydney video content experts can assist you in creating engaging and shareable video content that aligns with your video production goals. By collaborating with our video content experts, Sydney businesses can ensure they create great video content including corporate video content, brand video content, social media video content, event video content, brand story video content, explainer video content, case study video content and photography.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
