WE’RE NOT JUST ANY
Sydney Social video Company.
Our secret to creating Sydney’s best social media videos lies in our ability to combine a clear, concise message with stunning visuals and an authentic voice.
OUR Work
We’re trusted by leading Australian businesses.
Australia’s Global Builder
Corporate Video & Internal comms Partner for 5+ Years
Good Design Award
Agency product videos & social media content
10B+ Annual Revenue
Event Media Client & Training video content partner
Why us?
Every social media campaign is an opportunity to do something new and different. Don’t settle for mass production and cringey social media reels.
We honour your brand identity, whilst sharing a new and fresh perspective through video that feels fun, emotional, powerful, and most importantly - social media videos that delivers results.
Our advice: when you reach out to a video production company about a corporate video project, don’t just ask, “How much to film this?” Instead, also ask:
1. “How would you film this? I’d like to see a creative brief.”
2. “How will you keep viewers engaged until the very end?”
3. Always Start with WHY - ie “We are seeking to <desired business outcome>.”
OUR PROCESS
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A video without strategy is useless. That’s why at Cactus we provide a Juicy Strategy built on thousands of hours of market research. We specialise in devising a tailored video strategy for you and your business, designed to resonate with your audience, exceed your goals, and create your video brand identity.
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When did other video production companies start being ok with mediocre, cringe-worthy content that no one wants to watch?
At CactusCan, we take a different approach. We believe in collaborating closely with our clients to create engaging video concepts that truly resonate with their audience. Our experienced team works one-on-one with clients to develop storyboards and provide inspiration for the project, ensuring that you know exactly what your video will look like before we start shooting.
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Now the exciting part begins! During production, we bring all our creative ideas and choices to life. We meticulously capture every shot with careful planning to realise your vision. At the same time, we're not afraid to take risks and think outside the box to make your video project truly stand out. After all, sometimes those creative risks can have the greatest outcomes!
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When we say we have Sharp Execution, we mean it. Our expert team of video editors meticulously compile and transform raw footage into engaging video content. Your project undergoes careful cutting, sound design, colour correction, and integration of visual effects and animation. This stage completely transforms an ordinary video into an engaging video piece, crafted to Australian industry standards for exceptional quality.
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Every project is different. Some clients may already have a clear marketing plan and a well-planned channel distribution strategy. Whereas others may require expert guidance to achieve their goals.
At CactusCan, we offer a range of services to run complete video marketing campaigns, including comprehensive social media video campaigns. Our services include caption creation, collating trending audio, and timing videos to suit the social media algorithm.
LET’S COLLABORATE.
Reach out for an estimate or simply get in touch to start a conversation about your next project.
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Social media videos are specifically designed for social media platforms such as TikTok or Instagram Reels, where trends and user preferences drive engagement. This social content is created to align with the short attention spans and fast-paced nature of social media users.
They're concise, direct, and highly engaging, aiming to capture viewers' interest within the first few seconds. Failing to do so can limit the video content's reach and result in low view counts. Therefore, it's essential to create content that grabs attention quickly and resonates with the platform's audience to encourage sharing and wider visibility.
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When comparing social media videos and images, it's clear that videos hold a significant edge in popularity. The rise of video content like Instagram Reels and TikToks, where videos are the primary content, highlights this trend. Social media video content offers the unique opportunity to entertain, educate, and engage your audience, providing a more dynamic and immersive experience. Therefore, leveraging videos on social media allows you to take full advantage of the potential for increased audience interaction and brand impact.
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Yes, at CactusCan Media, we assist with generating social media video ideas.
You'll collaborate with our experienced creative directors who have a proven track record of creating engaging and clickable videos that the social media algorithm loves. By gaining insights into your business, we offer tailored ideas and concepts for social media content. Alternatively, if you already have ideas, we're eager to collaborate and bring them to life together!
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We encourage our clients to share a variety of social media content. Maintaining audience interest and engagement is essential, and one effective method is to vary the styles of videos you share. This could involve alternating between lifestyle videos, behind-the-scenes glimpses, and promotional content. If you're unsure about the ideal social media strategy for your business, feel free to reach out to us for guidance!
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The social media algorithm is the rules and data that dictate the videos and posts shown on social media platforms. When your video receives significant likes and watch time, this data signals the algorithm to share your social media content with a broader audience. However, if your video lacks engagement and viewers are scrolling past, the algorithm restricts its visibility.
The primary goal of the algorithm is to present users with the most engaging content, ultimately maximising user retention on the platform.
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BTS video content offers customers an authentic glimpse into the humanity behind your brand.
Whether it's showing the day-to-day operations of your business, behind-the-scenes product photoshoots, or the delivery of your services, these moments are often the most engaging parts of your brand.
Building trust is key for customers, and BTS videos provide an opportunity for them to connect with your team, understand your processes, and relate to your brand on a personal level.
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A product demo video shares the features, functionality, and benefits of a product.
It provides viewers with a detailed demonstration of how the product works, its key attributes, and how it can address their needs or solve their problems.
This type of video content is designed to give potential customers a clear understanding of the product's capabilities and value proposition, helping them make informed purchasing decisions.
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Do you have an exceptional new product that you've dedicated months or even years to perfecting?
Our data indicates that building anticipation with a series of short teaser videos, followed by an impressive announcement video, generates significant anticipation and engagement.
With heightened engagement, product sales become easy!
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At CactusCan Media, we prioritise personalised support by connecting you with one of our creative producers or directors. Our approach involves delving into a deep understanding of you and your brand, along with your video content marketing objectives and identifying any existing gaps in your strategy. Using this information, our marketing strategists create video content that resonates with your business, aligns with your customer’s preferences, and is optimised for social media algorithms.
This tailored approach ensures that the videos we create not only meet your goals but also appeal to your target audience and perform well on social media platforms.
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A promo video is a short, engaging video designed to promote a product, service, or event by highlighting its features, benefits, or special offers.
Studies suggest that approximately 66% of consumers tend to make unplanned purchases when enticed by promotions.
To stand out among the multitude of promotions, social media promo videos serve as effective tools to attract new customers, reengage with existing ones, and enhance brand awareness creatively and engagingly.
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Lifestyle video content is one of the most popular styles of video content on both TikTok and Instagram Reels.
Audiences want to consume entertaining, aspirational entertainment- not obvious advertisement material.
Lifestyle social media video production is focused on showing not telling your audience about the great lifestyle benefits they can enjoy thanks to your products and services.
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BTS video content offers customers an authentic glimpse into the humanity behind your brand.
Whether it's showing the day-to-day operations of your business, behind-the-scenes product photoshoots, or the delivery of your services, these moments are often the most engaging parts of your brand.
Building trust is key for customers, and BTS videos provide an opportunity for them to connect with your team, understand your processes, and relate to your brand on a personal level.
-
A product demo video shares the features, functionality, and benefits of a product.
It provides social media viewers with a detailed demonstration of how the product works, its key attributes, and how it can address their needs or solve their problems.
This type of social video content is designed to give potential customers a clear understanding of the product's capabilities and value proposition, helping them make informed purchasing decisions.
-
Do you have an exceptional new product that you've dedicated months or even years to perfecting?
Our data indicates that building anticipation with a series of short teaser videos, followed by an impressive announcement video, generates significant anticipation and engagement.
With heightened engagement, product sales become easy!
-
A promo video is a short, engaging video designed to promote a product, service, or event by highlighting its features, benefits, or special offers.
Studies suggest that approximately 66% of consumers tend to make unplanned purchases when enticed by promotions.
To stand out among the multitude of promotions, social media promo videos serve as effective tools to attract new customers, reengage with existing ones, and enhance brand awareness creatively and engagingly.
-
Lifestyle video content is one of the most popular styles of video content on both TikTok and Instagram Reels.
Audiences want to consume entertaining, aspirational entertainment- not obvious advertisement material.
Lifestyle social media video production is focused on showing not telling your audience about the great lifestyle benefits they can enjoy thanks to your products and services.