The Rise of ‘Edutainment’: Why Informative + Entertaining Videos Win Online
Let’s be honest—attention spans aren’t getting any longer. These days, people scroll through content faster than you can click “skip ad.” So, how do you stand out? The answer: edutainment—a fusion of education and entertainment that keeps viewers both informed and engaged.
It’s no longer enough to just teach or just entertain. You need to do both, and do it quickly.
What Is Edutainment?
Edutainment is exactly what it sounds like: educational content that’s also entertaining. Think of it as storytelling with a side of insight. Whether it’s a 60-second TikTok explaining how AI works, or a full-blown mini-documentary on sustainable fashion, edutainment delivers value and keeps viewers watching.
It’s not just a trend—it’s a shift in how audiences consume content. In a world where anyone can publish a video, the ones that teach something meaningful while being fun to watch are the ones that rise to the top.
Edutainment video content helps retain your viewer’s attention.
Why Edutainment Works So Well
Edutainment taps into something fundamental: we remember what we enjoy. Add to that the fact that online audiences are craving authenticity, simplicity, and relevance—and you’ve got a formula that cuts through the noise.
A study from Wyzowl showed that 66% of people said they’d prefer to learn about a product or service through video. But here’s the kicker—only if it holds their attention. Dry explainer videos? Scroll. Humour, visuals, and practical value combined? Watch, share, remember.
What This Means for Brands
If you’re only putting out stiff, corporate content, you’re missing a massive opportunity. The most forward-thinking film production companies in Australia are now helping brands turn their knowledge into bite-sized, binge-worthy content.
Picture this: A finance company creates a lighthearted video series called “Money Myths Busted”, where a charismatic host debunks common misconceptions in under 90 seconds. It’s sharp, fun, and packed with value—and suddenly, that finance brand feels relatable and human.
Or maybe it's a tech business using animated storytelling to walk viewers through complex problems in simple, visual ways—think less PowerPoint, more Pixar.
3 Tips for Creating Great Edutainment Videos
1. Start With a Strong Hook
Whether it’s a surprising stat, a bold claim, or a relatable moment—grab attention in the first few seconds. The first five seconds determine whether your viewer stays or scrolls.
2. Keep It Conversational
Drop the jargon. Talk like a human. Let your personality (or your brand’s) shine through. If it sounds like a script, people will zone out.
3. Balance Value + Vibes
Make sure your video answers a question or solves a problem while being entertaining. Use humour, clever visuals, or storytelling to keep things engaging. It’s not either-or, it’s both.
The Role of Film Production Companies in Australia
Creating this kind of content consistently—and at a high standard—isn’t always easy. That’s why so many brands are partnering with film production companies in Australia that understand both the creative and strategic side of video marketing.
The right team will help you develop the concept, script, film, and edit videos that speak to your audience in a way that feels fresh, fun, and on-brand. It’s not about making viral videos for the sake of it—it’s about making videos that matter and perform.
Conclusion
Edutainment isn’t a buzzword. It’s a content strategy that works because it reflects what people actually want: to learn, laugh, and be inspired—all in the same scroll. Whether you’re explaining your product, building brand trust, or sharing big ideas, edutainment can turn viewers into loyal fans.
If you prefer the guidance of a video production expert, reach out to CactusCan Sydney. As a film production company with a focus to creating the best video content in Sydney, let’s make the best content for your business.
CactusCan Media is a trusted name in Sydney’s video production scene, offering high-quality, results-driven content tailored to your business goals. As one of the top video production companies in Sydney, we help brands create compelling visual content—from corporate videos and brand stories to social media clips, explainer videos, case studies, event coverage, and photography. If you’re searching for expert video production services near you, our Sydney-based team is here to turn your ideas into powerful, shareable content.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
