💩 Just Hit the Fan: How Explainer Videos May Be the Answer to Crisis Communication
Crisis Communication and Explainer Videos: Quick Facts
Data shows that 69% of business leaders experienced an average of three crises, over five years.
41% of participants stated that communication protocols were included in their crisis management plan.
95% of corporate executives acknowledge the need to improve their crisis management. *
💩 just hit the fan… Now what?
Crises don’t have to feel like you’re in the eye of the storm. With the help of Sydney production companies, use video with your crisis strategy.
Data shows that 69% of business leaders experienced an average of three crises, over five years.*
That’s a lot of things going wrong so frequently!
In today's world where viral stories and internal gossip spread like wildfire, clearing the air with a lengthy team email or a well-worded LinkedIn update just won’t cut it. Your team, broader business and (in the case of a public crisis - online readers) are more likely to be interested in knowing what went wrong and the details surrounding the incident.
So what do you do to manage the aftermath of a crisis if it’s past the point of resolution?
A lengthy text post? Lame.
Well worded email? Soul-less.
An emotive explainer video looking at the problem and how you’re going to fix the problem? Bingo.
Written statements have a greater opportunity to be misinterpreted resulting in an even worse outcome, not to mention they don't have the shareable quality that a video post does.
Hearing a voice and reading authentic body language can humanise you and your business. Not to mention - it gives you the opportunity to make the solution to a crisis fun and sometimes exciting.
By doing so, you can turn a cold and impersonal message into one that is more warm and engaging. Explainer videos communicates effort and care in the problem at hand. This can help increase engagement and give you an advantage in getting ahead of the story.
Take a look at this example from Apple - recently the public has turned to them to answer for their carbon footprint, and the publicity surrounding this issue was a monsoon downward death spiral. Part of their solution was a beautifully crafted video campaign (with an all-star cast) that made people laugh, cry and appreciate their message.
You don’t need the budget of $2T Apple Inc, but have a think - how can you incorporate video content into your crisis management plan?
If you prefer the guidance of a video expert, reach out to CactusCan Media Sydney. As a video company with a dedication to creating the best explainer video content in Sydney, let’s collaborate to bring your message to life.
CactusCan Media is one of the best video production companies in Sydney. At Cactus, our Sydney based video creation experts can help you create captivating and shareable video content that aligns with your brand’s story. By collaborating with experts in video content, Sydney businesses can ensure their videos are tailored correctly to their target audience
Sources: *https://blog.hubspot.com/service/crisis-management-stats
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
