How to create social media videos that go viral.
Sydney Video Producer Matthew Jigalin on-location shooting social media videos.
What makes a viral video?
I want to share some insights on how to create social media videos that capture attention and go viral. We’ve all seen those videos with millions of views, and you might be wondering, “I want that!” Well, let’s dive in and discover the secrets together.
Before we begin, I’m Matt from CactusCan Media – I’m an experienced Video Producer, Sydney based. I’ve been doing this for 10 years and I’m here to share a few secrets video production companies don’t share.
The Power of Planning:
As of May 2023: Ford Motor Company, a giant in the automotive industry, posts promotional videos to their social media followers. With nearly half a million followers, and a video production team worth millions you’d expect hundreds of thousands of views, right?
Surprisingly, they only manage to get a few thousand views. Why is that? The answer lies in the content strategy. To create engaging social media videos, you need to go beyond self-promotion and develop a well-thought-out plan.
1. Define Your Goals:
Before diving into video production, clearly define your goals. Are you aiming to increase brand awareness, drive website traffic, or boost sales? Having a specific objective in mind will help you shape your video content accordingly.
2. Know Your Target Audience:
Understanding your target audience is crucial for creating videos that resonate with them. Conduct research to uncover their preferences, interests, and pain points. This knowledge will guide you in crafting content that captivates their attention and encourages engagement.
3. Choose the Right Platform:
Different social media platforms have unique audiences and content formats. Tailor your videos to suit the platform you’re targeting. For instance, short, snappy videos work well on platforms like TikTok and Instagram, while longer-form videos are suitable for YouTube and Facebook.
Focus on Shareability and Engagement.
When it comes to social media videos, the secret sauce lies in creating content that is shareable and highly engaging. Let’s explore some strategies to make your videos stand out:
1. Tell a Compelling Story:
Humans are wired for stories. Craft a narrative that resonates with your audience and evokes emotions. Whether it’s showcasing a customer success story or highlighting your brand’s journey, stories create a deeper connection and make your videos memorable.
2. Keep it Concise and Attention-Grabbing:
Attention spans on social media are notoriously short. Hook your audience within the first few seconds by delivering captivating visuals, intriguing questions, or shocking statistics. Keep your videos concise, delivering your message effectively and efficiently.
3. Embrace Creativity:
Social media users crave unique and entertaining content. Experiment with different creative elements, such as eye-catching visuals, animations, or catchy soundtracks. Be bold, innovative, and let your brand’s personality shine through.
4. Encourage User Participation:
Foster a sense of community by involving your audience in your videos. Encourage them to share their experiences, opinions, or creative ideas related to your brand. User-generated content not only boosts engagement but also expands your reach as followers share their contributions with their networks.
5. Optimize for Mobile:
Most social media users consume content on their mobile devices. Ensure your videos are mobile-friendly and optimized for vertical viewing. Vertical videos take up more screen space, providing a better viewing experience for your audience. Additionally, add captions or subtitles to accommodate viewers who watch videos without sound.
Conclusion:
Creating engaging social media videos that have the potential to go viral requires thoughtful planning, creativity, and a focus on providing value to your target audience. Don’t fall into the trap of merely promoting your brand. Instead, aim to create videos that people want to watch, share, and engage with. By following these tips, you can increase the chances of your videos reaching a wider audience and making a lasting impact.
Remember: It’s all about creating high quality videos that resonate with your audience and add value to their scrolling experience. So get creative, have fun, and watch your social media videos go viral!
If you’re looking to take your social media videos to the next level, consider partnering with CactusCan Media – your Sydney video production agency. Our Sydney based Video Production experts can help you create captivating and shareable content that aligns with your brand’s story. By collaborating with experts in video production, Sydney businesses can ensure their videos are tailored correctly to their target audience. So reach out to us today, and let’s make your social media presence viral worthy!
About the Author
is an experienced and skilled video producer based in Sydney. With a passion for his craft, Matthew has been honing his expertise in the industry for the past 8 years. He thrives on the opportunity to transform businesses through the power of video, bringing their brand stories to life in captivating and memorable ways.
Matthew is a true collaborator, always eager to work with clients on innovative ideas that push boundaries and deliver exceptional results. His dedication to his work shines through in every project he undertakes, making him a trusted partner for businesses looking to harness the potential of video production.
