5 Tips to Make your Employee Training More Engaging: From Sydney’s Experts in Video Content
Employee Training: Quick Facts
People are 95% more likely to recall knowledge delivered via video content than text alone
According to 92% of employees, well-planned training programs positively impact engagement levels
15% of respondents rush through compliance training without listening or reading*
Did you know that people are 95% more likely to recall knowledge delivered via video than text alone (PopVideo, 2016)?
Relying solely on outdated training videos and slide presentations is no longer effective. To truly engage and educate your workforce, it's time to embrace the power of corporate training videos. This article explores the importance of evolving training methods and presents five strategies to elevate your training content.
Be Goal Specific
Before diving into video content, it's crucial to understand the purpose of the training. Whether showcasing company culture or conveying essential safety procedures, maintain a clear and specific focus. According to 92% of employees, well-planned training programs positively impact engagement levels (Axonify, 2018). Avoid overwhelming your audience with excessive details; instead, ensure your video aligns with a distinct goal for effective learning.
2. Utilise Live-Action Explainer Videos
Live-action explainer videos featuring real people and scenarios offer a dynamic approach to employee training. Research indicates that 15% of respondents rush through compliance training without listening or reading (Corporate Compliance Insights, 2021). To enhance engagement, incorporate colleagues into the videos. At CactusCan Media, we've observed increased employee engagement when peers are involved, making the content more relatable and memorable.
Utilising social media video production? Use built-in app analytics!
3. Short-Form Training Videos
Learn from platforms like TikTok and adopt short-form, bite-sized training videos. A staggering 49% of employees skipped or did not thoroughly listen to their mandated compliance training (Corporate Compliance Insights, 2021). Short-form videos ensure quick information delivery and higher engagement. While longer-form content has its place, a combination of both proves most effective in delivering comprehensive training.
4. Add Captions to Your Training Videos
As more viewers opt to watch videos without sound, incorporating captions enhances engagement and retention for your employees. This practice also ensures that your content is accessible to all team members, including those with hearing loss.
5. Explain Concepts with Animated Explainer Videos
Incorporate short animated explainer videos for effective corporate training. These videos combine audio and visual elements to simplify complex concepts. Leveraging images, text, and audio aids in memory retention. The visual processing aspect of the brain dedicated to moving images enhances understanding, making animated explainers a powerful tool in corporate training.
Conclusion
The future of employee training lies in dynamic and engaging corporate training videos. By adopting goal-specific approaches, live-action explainers, short-form videos, captions, and animated explainers, businesses can revolutionise their training methods.
If you prefer the guidance of an industry expert, reach out to CactusCan Media Sydney. As a video company with a dedication to creating the best video content in Sydney, let’s collaborate together to bring your message to life.
CactusCan Media one of Sydney’s best trusted video production companies. Our Sydney based video content experts can help you create captivating and shareable video content that aligns with your brand’s story. By collaborating with experts in video content, Sydney businesses can ensure their videos are tailored correctly to their target audience
*https://www.myshortlister.com/insights/employee-training-statistics
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
