How to Create Viral Social Media Videos- From Sydney’s Leading Social Media Video Company

What is a Social Media Video?

Social media videos are specifically crafted for social media platforms such as TikTok or Instagram Reels. They are tailored to match trends and user preferences that drive engagement. This type of social content is created to match the short attention spans and fast-paced nature of social media users. The videos are brief, straightforward, and highly engaging, with a goal of capturing viewers' interest within the first few seconds. Failing to do so can limit the video content's reach and result in low view counts. Therefore, it's essential to create social media content that grabs attention quickly and resonates with the platform's audience to encourage sharing and wider visibility.

How do you make Social Media Content?

At CactusCan Sydney, we prioritise personalised support by connecting you with one of our creative social media video producers or directors. Our approach involves gaining a deep understanding of you and your brand, along with your video content marketing objectives, and identifying any gaps in your strategy. Based on this information, our marketing strategists create video content that resonates with your business, aligns with your customer’s preferences, and is optimised for social media algorithms.

This tailored approach ensures that the videos we create not only meet your goals but also appeal to your target audience and perform well on social media platforms.

What are the different types of social media videos?

Social Media Promo Videos

A promo video is a short, engaging video designed to promote a product, service, or event by highlighting its features, benefits, or special offers. Studies suggest that approximately 66% of consumers tend to make unplanned purchases when enticed by promotions.

To stand out among the multitude of promotions, social media promo videos serve as effective tools to attract new customers, reengage with existing ones, and enhance brand awareness creatively and engagingly.

Social Media Lifestyle Videos

Lifestyle video content is one of the most popular styles of video content on both TikTok and Instagram Reels. Audiences want to consume entertaining, aspirational entertainment- not obvious advertisement material.

Lifestyle social media video production is focused on showing not telling your audience about the great lifestyle benefits they can enjoy thanks to your products and services.

Social Media Behind the Scenes (BTS) Videos

BTS video content offers customers an authentic glimpse into the humanity behind your brand. Whether it's showing the day-to-day operations of your business, behind-the-scenes product photoshoots, or the delivery of your services, these moments are often the most engaging parts of your brand. Building trust is key for customers, and BTS videos provide an opportunity for them to connect with your team, understand your processes, and relate to your brand on a personal level through video production.

Social Media Product Demo Videos

A product demo video shares the features, functionality, and benefits of a product. It provides viewers with a detailed demonstration of how the product works, its key attributes, and how it can address their needs or solve their problems. This type of video content is designed to give potential customers a clear understanding of the product's capabilities and value proposition, helping them make informed purchasing decisions.

Social Media Announcement Videos

Do you have an exceptional new product that you've dedicated months or even years to perfecting? Our data indicates that building anticipation with a series of short teaser videos, followed by an impressive announcement video, generates significant anticipation and engagement. With heightened engagement on social media channels like Tiktok and Instagram, product sales become easy!

Social media video vs images. Which is better?

When comparing social media videos and images, it's clear that videos hold a significant edge in popularity. The rise of video content like Instagram Reels and TikToks, where videos are the primary content, highlights this trend. Social media video content offers the unique opportunity to entertain, educate, and engage your audience, providing a more dynamic and immersive experience. Therefore, leveraging videos on social media allows you to take full advantage of the potential for increased audience interaction and brand impact.

Need ideas for Tiktok or Instagram? Can CactusCan help?

Yes, at CactusCan, we assist with generating social media video ideas.

You'll collaborate with our experienced creative directors who have a proven track record of creating engaging and clickable videos that the social media algorithm loves. By gaining insights into your business, we offer tailored ideas and concepts for social media content. Alternatively, if you already have ideas, we're eager to collaborate and bring them to life together!

Should I select only one type of social media video, or am I able to have a variety of styles?

We encourage our clients to share a variety of social media content. Maintaining audience interest and engagement is essential, and one effective method is to vary the styles of videos you share. This could involve alternating between lifestyle videos, behind-the-scenes glimpses, and promotional content across social media platforms. If you're unsure about the ideal social media strategy for your business, feel free to reach out to us for guidance!

What is the social media algorithm?

The social media algorithm is the rules and data that dictate the videos and posts shown on social media platforms. When your video receives significant likes and watch time, this data signals the algorithm to share your social media content with a broader audience. However, if your video lacks engagement and viewers are scrolling past, the algorithm restricts its visibility.

The primary goal of the algorithm is to present users with the most engaging content, ultimately maximising user retention on the platform.

CactusCan Media is one of Sydney's most trusted video production companies. Our team of video content experts, based in Sydney, can assist you in creating engaging and shareable video content that aligns with your video production goals. By collaborating with our video content experts, Sydney businesses can ensure that their videos are tailored correctly to their target audience.