How to Revolutionalise Corporate Video- From Sydney’s Leading Corporate Video Company

What is a Corporate Video?

A corporate video is visual content created by a corporate video company to communicate both internally and externally. It can be used to promote products or services, share the company's values and mission, train employees, highlight achievements, or provide insights into the company's history and operations. Video communication is a great tool for branding, marketing, training, and communication purposes. Depending on the target audience and message to be conveyed, CactusCan utilises various corporate video styles to deliver the best possible outcome from our Sydney Corporate clients.

How do you make a good corporate video?

Creating a good corporate video involves several key steps. Firstly, it is important to define the purpose and goal of the corporate video, whether it is for promotion, training, or communication. Secondly, you need to identify your target audience to tailor the content accordingly. Once you have a clear understanding of your audience, you can plan a script that shares the message clearly, keeping it concise and engaging. You can also seek the help of corporate video production companies like CactusCan to choose appropriate visuals, such as footage, graphics, or animations, to complement the narrative. During filming, it is essential to ensure high-quality audio and video capture. After filming, you can edit the footage to create a polished final product. Finally, it is important to distribute the video content through relevant channels to effectively reach your intended audience.

How do you make Corporate Video content?

At CactusCan, we follow a step-by-step approach to create corporate video content for our Sydney clients. We begin by defining the purpose and goals of the video, whether it is to promote products, communicate values, or train employees. Next, we customise the script and message to cater to the chosen target audience, ensuring that the corporate content is informative and engaging. We then film the video content, which includes interviews, location shots, educational materials, and more. Throughout the process, we ensure that the video aligns with your company's overall branding and messaging.

What are the different types of corporate videos?

Corporate Update Video

A Business Update or Company Update video is a great way for businesses to communicate recent developments, achievements, or changes within the company with stakeholders. These videos provide updates on various aspects such as financial performance, new product launches, organisational restructuring, changes in leadership, or upcoming events.

Corporate Update video content aims to keep employees, investors, clients, and other stakeholders informed and engaged with the company's progress and direction.

Corporate Internal Communication Video

Corporate Internal Communication videos are designed to share important messages, updates, policies, or announcements from management or leadership to the internal workforce. Types of content shared include sharing company news, promoting organisational culture, highlighting achievements, providing training or educational content, or fostering employee engagement and morale.

Internal Communication Videos are essential in keeping employees informed, connected, and aligned with the goals and objectives of the organisation.

Corporate Brand Story Video

A brand story video showcases the human aspect of a business through video production. It provides an opportunity for companies to communicate their identity, purpose, and values. By showcasing the journey, obstacles, and successes in the company's history, businesses can create an authentic bond with their audience.

These videos are not just about promoting products or services but rather about highlighting the people, motivations, and ethos behind the brand.

Corporate Training Videos

A Corporate Training Video is used to deliver educational content and facilitate training sessions for employees. These videos are specifically tailored to address various corporate training needs within the organisation, such as onboarding new hires, teaching specific job skills, compliance training, safety protocols, customer service techniques, or software tutorials.

Corporate training video content is designed to streamline the training process, ensuring consistency in information delivery and allowing employees to access training materials at their convenience. These videos contribute to enhancing employee knowledge, skills, and overall performance.

Corporate Promotional Video

A Corporate Promotional Video is used by companies to promote and showcase their products, services, or brand identity. This promotional video content aims to highlight key features, benefits, and unique selling points of the company's offerings.

Corporate Promotional Videos are essential in building brand awareness, communicating value propositions, and driving interest and conversions for your company's products or services.

Corporate Social Responsibility Videos

A Corporate Social Responsibility (CSR) Video is used by businesses to share their initiatives and efforts in contributing to social, environmental, or community causes. These videos provide the opportunity to highlight your company's commitment to ethical and sustainable practices, philanthropy, and positive contributions to society.

The goal is to transparently communicate your organisation's dedication to making a positive difference beyond profit-making, demonstrating your commitment to social and environmental responsibility through video content.

Corporate Company Culture Video

A Corporate Company Culture Video is used to showcase your company’s workplace vibe, values, and overall atmosphere. This company culture video content gives viewers an understanding of your company's culture, highlighting things like teamwork, creativity, diversity, and employee engagement.

Corporate Company Culture Videos are key for attracting talent, boosting employee morale, and sharing the company's values with both internal and external audiences.

Corporate Recruitment Video

A Corporate Recruitment Video is used by companies to attract potential candidates and showcase their organisation as an employer of choice. This recruitment video content provides insights into the company culture, work environment, values, and career opportunities.

Corporate Recruitment Videos typically feature current employees discussing their experiences, highlights of company events, testimonials from management, and details about the recruitment process.

Corporate Social Media Video

A Corporate Social Media Video is used across various social media channels such as Facebook, Instagram, X (Twitter), LinkedIn, and YouTube. Social Media videos for corporates can serve multiple purposes, including promoting products or services, sharing company news and updates, showcasing behind-the-scenes footage, conducting interviews with key personnel, running contests or giveaways, or providing educational content. Maintaining a presence on social media allows your business to drive engagement, brand awareness, and customer interaction.

Corporate Testimonial Videos

A Corporate Testimonial Video is a type of video content created by corporate video companies to showcase positive feedback, reviews, or endorsements from satisfied clients, customers, or partners. These videos typically feature individuals sharing their firsthand experiences, opinions, and testimonials about the products, services, or experiences they have had with the company. Corporate Testimonial Videos serve as powerful social proof, helping to build credibility, trust, and confidence in the brand among potential customers or clients.

How do you write a corporate video brief?

Writing a corporate video brief involves clear and concise communication of your expectations and objectives. Start by outlining the purpose and goals of the video, specifying whether it's for promotion, training, or internal communication. Define your target audience and the key message you want to convey. Provide background information about your company, its values, and unique selling points. Clearly state any specific visual elements, tone, or style preferences. Detail the logistics, including the expected duration, deadlines, and any existing branding guidelines. Lastly, communicate your budget and any other relevant constraints with your chosen video company.

What is the purpose of corporate messaging?

The purpose of corporate messaging is to effectively communicate the mission, values, objectives, and identity of a company to its various stakeholders. Through corporate messaging, organisations can establish a clear and consistent voice that resonates with employees, customers, investors, and the public. It serves to shape perceptions, build trust, and foster positive relationships with stakeholders.

CactusCan Media is one of Sydney's most trusted video production companies. Our team of video content experts, based in Sydney, can assist you in creating engaging and shareable video content that aligns with your video production goals. By collaborating with our video content experts, Sydney businesses can ensure that their videos are tailored correctly to their target audience.