“Corporate Sustainability”: Just a buzzword or necessary for survival?

Corporate Sustainability & Video: Quick Facts

80% of Fortune 500 and S&P 500 companies now publish a corporate social responsibility (CSR) report.*
1 in 2 consumers have cited sustainability as one of their top four primary purchase criteria when buying products or services.**
Nearly two-thirds of business leaders (61%) anticipate that climate change will significantly impact their business strategy and operations in the next three years.**

Corporate Sustainability and Responsibility are buzzwords that have been thrown around a lot in recent years. Investors and customers want to know if there is any merit to your corporate sustainability plan or if it is just something your business promises without any genuine action.

Share your corporate sustainability action plan with your clients and investors with the help of Sydney production companies.

So, what defines a sustainable business?

Sustainability involves meeting the needs of people, profit, and the planet today without jeopardising future generations' ability to meet their own needs. This concept emphasises transforming personal and business practices to minimise negative environmental, economic, and social impacts. Sustainable businesses prioritise practices that promote long-term well-being for both current and future generations.

Why corporates should operate more sustainably?

Environmental Protection

This is the most obvious and most important reason why businesses should invest and investigate their business’ environmental impact. We are witnessing growing concerns about environmental consequences resulting from climate change, pollution, and environmental degradation. These adverse effects can be mitigated through effective sustainable practices. It is both the responsibility of individuals and businesses to advocate for environmental protection.

Being environmentally conscious doesn't have to come at the expense of business. In fact, environmental sustainability can boost business success and economic growth.

Customers Expectations

One of the critical factors to consider is the desires and expectations of your customer base. Many individuals prioritise sustainability and eco-conscious practices when selecting products and services.

By embracing an environmentally friendly approach to achieve your business objectives, you not only appeal to customers but also demonstrate your business's commitment to caring for the planet, thereby fostering public trust. Failing to align with someone's ethical values and practices could result in losing their business entirely.

Investors Interests

Impact investing is gaining popularity among investors, focusing on investments that prioritise positive environmental impact alongside financial returns. As sustainability awareness grows, businesses with sustainable practices become more appealing to potential investors. By integrating sustainability into your business strategy, you can attract new investors to support your ventures.

How do I communicate our corporate sustainability and responsibility to clients and investors?

Communicating corporate sustainability and responsibility to clients and investors is crucial for demonstrating your commitment to environmental stewardship and accountability. Corporate sustainability video production has become a trending strategy among many corporations because it offers a powerful way to showcase your sustainability efforts and initiatives.

A corporate sustainability video effectively captures and communicates your company's dedication to sustainable practices. At CactusCan, we specialise in highlighting positive policies and practices. Whether that is sharing how your business is focusing on waste reduction and the use of recycled materials in office construction, or efforts to achieve net-zero carbon emissions within the next decade. These visual narratives resonate with audiences and provide compelling stories that inform and inspire.

By sharing your sustainability journey through a sustainability video, you not only inform clients and investors but also hold your business accountable for its environmental impact. This transparency encourages your business to continuously strive for more sustainable practices. Moreover, corporate sustainability videos have a broader impact by encouraging individuals to reflect on their own carbon footprint and consider ways to contribute positively to environmental conservation.

We know operating “business as usual” is not sustainable. Customers and investors are demanding more from big businesses when it comes to environmental and social sustainability. Share all the positive movements your company is making through Corporate Sustainability Video Production. Through video, your business can showcase your sustainability efforts, inspire others to take action, and ultimately drive positive change for the planet and future generations.

If you prefer the guidance of a video expert, reach out to CactusCan Media Sydney. As a video company with a dedication to creating the best corporate sustainability and responsibility video content in Sydney, let’s collaborate to bring your mission to life.

CactusCan is one of Sydney's most trusted video production companies. Our team of video content experts, based in Sydney, can assist you in creating engaging and shareable video content that aligns with your video production goals. By collaborating with our video content experts, Sydney businesses can ensure that their videos are tailored correctly to their target audience.

Sources: *https://www.epa.gov/smartway/resources-corporate-social-responsibility-csr-and-freight-sustainability-planning

** https://www.travelperk.com/blog/business-sustainability-statistics/