How to make an engaging event video: From Sydney’s Best Event Video Company
Event Video Statistics
• According to 76.6% of organisers, in-person conferences are crucial to their organisation’s overall success.*
• Almost 70% of event marketers report that it is more challenging to maintain attendee engagement during virtual event sessions.*
• 75% of virtual event organisers rely on social media as their primary marketing tool for promoting events.*
What is an event video? Why is an event video important?
Event videos are crucial for any event organiser in Sydney. Hosting an event often represents a significant investment for you and your company, so it's important to make this investment last. Creating an event video is a great tool to use for current and future marketing opportunities.
By sharing an event recap video, attendees can relive the excitement of the event. It also allows those who couldn't attend to see your event in action and understand exactly what they missed out on. It also provides an opportunity to promote your next event. Studies indicate that 75% of event organisers view social media as their primary marketing tool for promoting events. Given that video is one of the most engaging mediums on social media, it's a no-brainer to include video in your event marketing strategy.
CactusCan on location to shoot a Sydney event video
How to make your event video stand out
Footage of People
Viewers want to feel the emotion of attending your event, so it's important to show, not just tell. Showing the excited and joyful expressions on attendees' faces reinforces the fun vibes they experienced and creates FOMO for those who missed out.
Include Interviews
While you might not typically think of interviews in an event video, they are highly effective for directly sharing insights from attendees and presenters about what truly happened at the event. This serves as a testimonial and builds trust with viewers as they hear multiple perspectives on how great your event was.
Choose the Right Music
Don't just select any trending track—think about the message you want to convey through the music. Upbeat music enhances fun and excitement, while a nostalgic track signals a reflective look back on an exciting time. Music sets the scene and reinforces the meaning behind your video.
Stick to the Highlights for Your Event Highlight Video
At our Sydney event video company, we ensure that we concentrate on showcasing the highlights! An event highlight should be exactly that - a highlight. By sharing only the very best parts and activities of your event, we leave the viewer eager to see and experience more!
Creating a standout event video involves capturing the emotions of attendees, including insightful interviews, selecting the right music to set the tone, and sticking to the highlights to leave a lasting impression. By following these steps, your event video will not only engage viewers but also leave them wanting to be a part of your next event in Sydney.
CactusCan is one of Sydney's best video production companies. Our team of Sydney video content experts can assist you in creating engaging and shareable event video content that aligns with your video production goals. By collaborating with our video content experts, Sydney event organisers can ensure they create great video content including corporate video content, brand video content, social media video content, event video content, brand story video content, explainer video content, case study video content and photography.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
