Sydney’s Leading Brand
Story Video Company
Looking for a trusted provider to craft your next Brand Story Video?
Styles of Brand Story Videos
-
A Founder's story video is a narrative that highlights the journey, experiences, and vision of the individuals who established a company or organisation. It showcases the personal and professional experiences of the founders, including the challenges they encountered, the decisions they made, and the values that drove them.
A Founder's story provides insight into the origins and ethos of the company, offering transparency and authenticity to customers, employees, and stakeholders.
This style of brand narrative video inspires trust, loyalty, and connection by humanising the brand and illustrating the passion and dedication behind its creation.
-
An Origin Story is a video that recounts the beginnings of a brand, detailing how it came into existence. It typically explores the motivations, inspirations, and key moments that led to the establishment of the brand.
This brand story provides context about the founders, their vision, and the circumstances that sparked the creation of the business. An Origin Story connects with audiences on a personal level, offering insight into the brand's roots and values
-
A Mission Story video communicates the core purpose, goals, and aspirations of your business. It shares the mission that drives your brand's existence and influences its actions.
In a Mission Story, we typically outline the impact the brand aims to make on its customers, community, or the world at large. By sharing the journey and objectives tied to the brand's mission, this video style aims to inspire, align values, and create a sense of purpose for both internal and external audiences.
What is a Brand Story Video?
A brand story is a video that reveals the human side of a business. It allows companies to share their identity, purpose, and values. By sharing the journey, challenges, and triumphs in the company's history, businesses can create a genuine connection with their audience. It goes beyond sharing products or services; instead, brand narrative videos focus on the people, motivations, and ethos behind the brand.
How do you make a Brand Story Video?
At CactusCan Media, we believe that a successful brand story video starts with a strong identity, purpose, and values. To achieve this, we work closely with you to understand your business’ key milestones, challenges, and successes that have shaped your company's journey. Once we have a clear understanding of your brand's essence, we create a powerful message that resonates with your audience. Our team then edits together a video that showcases the authentic voice and personality of your brand, creating a compelling and engaging experience for your viewers.
CONTACT US
hello@cactuscan.com
(02) 7255 5155
SYDNEY | NEWCASTLE | CANBERRA | AUSTRALIA
-
A good brand story or brand narrative video effectively communicates the unique identity, values, and purpose of a brand in a clear and engaging way. It should provide insight into the brand's journey, highlighting key milestones, challenges, and successes that have shaped its identity. A great brand story video creates an emotional connection with the audience, making the brand more relatable and memorable in the most engaging way possible.
-
To write a brand story, start by understanding the core identity, values, and mission of your brand. Identify what sets your brand apart and what exactly you want to communicate to your audience. Next, consider the journey of your brand, including its origins, key milestones, and challenges overcome. Craft a narrative that reflects the essence of your brand and resonates with your target audience. Focus on authenticity, using language that is genuine and relatable. Incorporate elements that evoke emotion and capture attention. Keep the story concise and engaging, highlighting the most compelling aspects of your brand's identity and journey.
-
Storytelling is crucial for brands because it goes beyond mere product or service descriptions – it creates a meaningful connection with the audience. They evoke emotions, and emotions drive decisions. Stories have the power to inspire action, whether it's making a purchase, supporting a cause, or becoming a brand advocate. Use storytelling as a tool to build authenticity, connect with your audience on a deeper level, and leave a lasting impression.