ChatGPT for Video: What is Sora AI?
Open AI Sora: Quick Facts
On its debut, OpenAI Sora was the 2nd most Googled term in Australia with over 20,000 searches in one day alone!*
Approximately 10,000 hours of video classified as "high-quality" were utilised to train the Sora model**
According to the Australian Bureau of Statistics, close to 30,000 people are employed in the film, television and digital games space.***
Can Chat GPT and AI create videos?
Previously AI generated videos were possible but extremely awkward. However thanks to OpenAI, there is now a flawless Chat GPT of video, and its name is Sora AI.
AI video of the past. Awkward, easily recognised as computer generated
What is Sora AI (Chat GPT video)?
Open AI, the creators of ChatGPT, have just released their text to video generation model, Sora AI. However unlike the awkward, play-dough looking, easily detected ai video generation we’ve seen recently, Sora is producing some impressively realistic results.
Videos released by Open AI show its as easy as writing a prompt, and Sora can produce a cinema quality masterpiece in matter of minutes.
Edit by CactusCan Media
How can I use Sora AI?
According to OpenAI, all that is required to make cinema quality videos is a short descriptive prompt. The company’s CEO, Sam Altman has taken to X (previously Twitter) to show the incredible results
Is Sora AI available to the public?
Currently there is a lot of mystery surrounding the video generating AI system and a lot is still unknown. At this stage, no one outside a carefully selected group of artists and testers has access to the program. Some are speculating this extremely rigorous testing is to fully understand its capabilities and understand the impacts it will have not only on video but also on our society. It has the possibility of being an ideas generating machine- crafting visual inspiration for those in film and TV. Or alternatively, it’s hyper-realistic portrayals of people and places has the risk of creating misinformation.
How is Sora different from other AI video generation of the past?
Sora is capable of crafting videos with dynamic camera motion and has the power to edit multiple clips together to create a seamless video that is entirely artificially fabricated. An example of Sora's capabilities is its ability to effortlessly combine two entirely distinct animals, creating the illusion of a completely new species- moving, blinking and appearing as real as any other.
Sora AI is able to seamlessly blend a video of lizard and bird to create the illusion of a completely new animal
Sora doesn't just craft videos solely from text; it also has the capability to utilise and modify existing images and videos. Current examples show the ability lengthen existing videos by seamlessly incorporating additional content at the start or end of a clip. Moreover, it can transform the video setting, transitioning from a highway road to a dense forest, showcasing its versatility. From what OpenAI has released so far, it looks like there is almost nothing Sora cant do.
Transforming the background of one video to be set in a completely different scene
Will AI replace video production?
Like we saw with the impact of ChatGPT on copywriting, it definitely shook up the space & no doubt Sora will do the same for video content. However, increasingly we are realising ChatGPT currently lacks that authentic human touch.
Instead there may be room for both video production and AI to function together. Whether that is
Using it to generate filler b-roll (think niche shots there just isnt stock footage for)
Quick storyboard mock-ups for clients (shot-by shot show a client the vision for a project)
Generating ideas (Feed the model a style, industry and feel to gain inspiration)
Can Sora AI create movies? Or are there limitations of Sora AI?
Open AI admits “Sora currently exhibits numerous limitations as a simulator”. Some of the limitations include inability to accurately depict a person eating food, glass shattering and sometimes the random spontaneous appearance of an object. In addition, it is limited to creating short minute long videos at this stage.
Conclusion
The release of Sora AI marks a significant development in video production and generation. However, it is not the end of the video production industry. Instead Sora offers a new tool to create, craft and shape the video production space.
If you would like the guidance of an industry expert, reach out to CactusCan Media Sydney. As a video company with a dedication to creating the best video content in Sydney, let’s collaborate together to bring your message to life.
CactusCan Media one of Sydney’s best trusted video production companies. Our Sydney based video content experts can help you create captivating and shareable video content that aligns with your brand’s story. By collaborating with experts in video content, Sydney businesses can ensure their videos are tailored correctly to their target audience
*https://trends.google.com/trends/explore
**https://openai.com/research/video-generation-models-as-world-simulators
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
