CactusCan Video Marketing Statistics 2023
Introducing our comprehensive report on Video Marketing Statistics 2023. At CactusCan Media, we understand the importance of accurate and up-to-date data, so we’ve created this for marketing professionals, video producers, and anyone seeking insights into the landscape of video. We have carefully collated data from over 1000 participants, multiple sources and extensive research.
Citation Policy: Please feel free to use this information in any capacity. If you use the statistics (socials, website) we require a link to this article and thus the sources we cited.
Section 1 - Key Statistics
How effective is video content in a landscape saturated with video content, declining attention spans and rising costs of SEO / Social Media advertising?
Video boosts website traffic: Including video on your website can increase organic traffic from search engines by up to 157%.
Video increases engagement: Social media posts with video receive 48% more engagement compared to those without.
Video drives conversions: Including video in your email campaigns can lead to a 300% increase in click-through rates.
Video enhances SEO: Websites with video content are 53x more likely to rank on the first page of Google search results.
96% of video marketers say video marketing has increased user understanding of their product or service.
Marketers who say video has increased traffic
Marketers who say video has increased leads
Marketers who say video has increased sales
Section 2 - customer perspective.
Gain an insight into customer preferences, behaviours, and the impact of video marketing on their decision-making process. Get ready to gain a deeper understanding of how videos influence and engage your target audience.
96% of people have watched an explainer video to learn more about a product or service.
89% of people say watching a video has convinced them to buy a product or service.
91% of people say they want to see more online videos from brands in 2023
People convinced to buy a product/service by watching video
Content type that people like to share most
Section 3 - Return on Investment (ROI)
The bottom line is often the key metric for most businesses. How well does video content really perform and do marketers see a tangible return from their outlay? Is video content even worth it?
Marketers who say video has increased brand awareness
Marketers who say video has given them a good return on investment.
Businesses who see video as an important part of their marketing strategy
Section 4 - Video Marketing Usage
How are most business’ using and tracking their video content? Does everyone do video? How do they track success?
Businesses that use video
Reasons for not using video marketing
Non video marketers who plan to start using video in 2023
How do businesses track their success?
Section 5 - Our Analysis
What we’ve just gone over is a summary of the key statistics we’ve found from case studies by hubspot, wyzeowl & more. Despite that - it’s still a lot to process. What’s the key takeaways?
Video is clearly an important piece in the SEO puzzle for 2023. Tiktok, Instagram, Linkedin and Google are all pushing video SEO and incorporating it into their algorithms.
Customers see video as both a key part of their due diligence on a product, but also a driving factor for their buying activity.
Businesses see a positive ROI from their investment into video, but some fail to track their ROI nor know how to track key metrics like retention, engagement or user feedback.
It’s no secret video is the powerhouse of social media in 2023 - most businesses are using it. The question now becomes… How can businesses stand out in a crowded market?
